Research & Data
Before starting any demand generation activity it is important we ensure we are reaching to the right decision maker(s) within any target organisation. If we have to clean data as we go along, we are not able to hit the target number of decision makers required which will directly impact on the number of leads we are able to deliver.
We estimate B2B data stagnates at a rate of 30% a year so if your data hasn't been touched in 2 years it could be as much as 60% out of date. We have broad knowledge of the data market and relationships with leading data providers. We also have an extensive house database, built through constant contact with the technology market for use in selected campaigns.
- Correcting and updating your data
- Adding hard to find decision makers
- Building opt in data for future communication activity
- Helping you to understand your target base
Data Cleansing and Building
We can take your old database, and/or a profile of target organisations to build you your own bespoke database from scratch.
We can build you an organisation profile based on your segmentation needs. If you know you need to find certain roles or functions within an organisation because your position isn't offered to a job title stereotype, we can build you an organisation map and reporting structures to facilitate key account targetting.